Jónsi Birgisson and Lilja Birgisdóttir (Fischersund)
Bio
Founded in 2017, Fischersund is a perfumery and art collective based in downtown Reykjavík, created by the Birgisdóttir siblings: Jónsi (of Sigur Rós), Lilja, Ingibjörg, and Sigurrós. The brand’s handcrafted fragrances are made from sustainably sourced Icelandic herbs and oils to evoke deep memory and family lore, and are often accompanied by poetry, sound, and even communal wild nature foraging. The team have also collaborated with festivals, museums, and community-minded stores to create immersive olfactory installations.